CLIENT: HONEYWELL FOODS
The Problem:
Honeywell sought to spark a fresh connection with consumers by reimagining its Bambamlala jingle and unveiling a newly designed noodle product. The challenge lay in crafting a creative and engaging campaign that would not only celebrate the brand's heritage but also introduce the updated product in a compelling and memorable way.
The Strategy:
The strategy was broken down into three phases to create a gradual build-up of excitement. First, the TEASE phase used short video snippets, jingle teasers, and engaging social media visuals to pique interest. Then, the AMPLIFY phase unleashed the full campaign with the complete jingle, a main video, and extensive digital advertising. Finally, the ECHO phase maintained momentum through transition videos, influencer content, and ongoing social media engagement.
