CLIENT: LEADWAY ASSURANCE
The Problem:
In a world where people act as though they have everything figured out, people believe they can manage uncertainties when they arise. However, in reality, they rarely have concrete plans in place and often rely on their friends and family to get through challenging times. Leadway recognized this problem and chose to solve it.
Our Solution:
We developed a 360 marketing campaign with the creative idea 'No Looseguard' letting the audience know that life can come at them at anytime and should prepare ahead instead of waiting for these unfortunate events to strike causing them financial losses.
The Results:
The 'No Looseguard' campaign has successfully ignited a vital conversation about preparedness in the face of life's uncertainties. With millions of impressions and widespread online discussion, the campaign is clearly resonating with audiences and effectively raising awareness about the importance of planning ahead with Leadway.
