CLIENT: VAVA FURNITURE

The Problem:

Vava furniture, although being one of the top furniture brands in the country, faced issues with awareness in comparison to its competitors. To combat this and gain more awareness and sales, Vava tasked Intense with coming up with a plan to increase awareness for the brand and generate sales.

Our Solution:

To achieve the brand's goals, we launched a 3-month 360 marketing campaign with the creative idea 'Vava For Everyone', letting the audience know that Vava had a furniture piece for every lifestyle and setting. To amplify our messaging, the campaign was deployed across digital and traditional channels which included Television, Radio Outdoor Ads Digital Ads Social Media Challenge

The Results: